Privacy and Cookie Policy

Welcome to the BLUE LINE Privacy and Cookie Policy (“Privacy Policy”). At BLUE LINE, we are committed to protecting your privacy and safeguarding your personal data. This Privacy Policy explains how we handle your personal data when you visit our website (regardless of your location) and informs you about your privacy rights and the legal protections available to you.

1. Important Information and Who We Are

This Privacy Policy provides information on how BLUE LINE collects and processes your personal data through your use of our website. This includes data you provide when signing up for newsletters, alerts, or purchasing products or services, including advisory services offered through our website and associated widgets.

This website is not intended for children, and we do not knowingly collect data related to children.

Please read this Privacy Policy alongside any other privacy notices we may provide on specific occasions to ensure you fully understand how and why we use your data. This policy supplements other notices and does not override them.

Controller

BLUE LINE is the controller responsible for your personal data (referred to as “BLUE LINE,” “we,” “us,” or “our” in this policy). In cases where you contribute to a token sale for which BLUE LINE provides advisory services, there may be multiple controllers of your personal data. This Privacy Policy governs our use of your data, while the client’s use is subject to their own privacy policy.

Contact Details

For questions about this Privacy Policy or to exercise your legal rights, contact our Data Privacy Officer:

Email: compliance@bluelineit.io
Postal Address: BLUE LINE, Badernerstrasse 549, 8048 Zürich, Switzerland

If dissatisfied, you may file a complaint with the Swiss Regulatory Authority. However, we encourage you to contact us first to address your concerns.

Changes to This Policy

This version was last updated on November 2, 2023. Please keep us informed if your personal data changes during your relationship with us.

Our website may include links to third-party sites, plug-ins, and applications. We do not control these third parties and are not responsible for their privacy practices. We recommend reviewing the privacy policy of every site you visit.

2. The Data We Collect About You

Personal data refers to any information that can identify an individual. We may collect, use, store, and transfer the following types of personal data:

  1. Identity Data: Name, username, marital status, title, date of birth, gender, and AML-related data (e.g., ID photos, selfies, watchlist checks).
  2. Contact Data: Email address, phone number, and postal address.
  3. Financial Data: Wallet address.
  4. Transaction Data: Payment details and purchase history.
  5. Technical Data: IP address, browser type, time zone, and device information.
  6. Profile Data: Username, password, preferences, and feedback.
  7. Usage Data: How you use our website and services.
  8. Marketing and Communications Data: Your marketing preferences.

We also collect aggregated data for statistical purposes, which does not identify you directly.

3. How Is Your Personal Data Collected?

We collect data through:

  1. Direct Interactions: When you create an account, subscribe to newsletters, or make purchases.
  2. Automated Technologies: Cookies, server logs, and similar tools.
  3. Third Parties: Analytics providers, AML service providers, and public sources.

4. How We Use Your Personal Data

We use your data to:

  1. Fulfill contracts with you.
  2. Comply with legal obligations.
  3. Pursue legitimate interests (e.g., improving services).
  4. Send marketing communications (with your consent).

5. Disclosures of Your Personal Data

We may share your data with:

  1. Internal and external third parties.
  2. Businesses we merge with or acquire.
  3. All third parties are required to protect your data and use it only for specified purposes.

6. International Transfers

Your data may be transferred outside the European Economic Area (EEA). We ensure protection through safeguards like binding corporate rules or approved contracts.

7. Data Security

We implement robust security measures to protect your personal data from unauthorized access, loss, or misuse. Access to your data is restricted to employees and third parties who need it for business purposes, and they are bound by confidentiality obligations. We have procedures in place to address any suspected data breaches and will notify you and the relevant authorities as required by law.

8. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal and regulatory requirements. Basic customer information must be kept for six years for tax purposes and a minimum of five years for AML compliance. You may request deletion of your data in certain circumstances, and we may anonymize data for research purposes.

9. Your Legal Rights

You have rights under data protection laws, including:

  1. Access to your personal data.
  2. Correction of inaccurate data.
  3. Erasure of your data.
  4. Objection to processing based on legitimate interests.
  5. Requesting restriction of processing.
  6. Data portability.
  7. Withdrawal of consent.
  8. To exercise these rights, please contact us.

10. Glossary

  1. Lawful Basis: The legal grounds for processing your data, including performance of a contract, compliance with legal obligations, and legitimate interests.
  2. Third Parties Include internal and external service providers, professional advisers, and regulatory authorities.

For further information on your rights or our data processing activities, please reach out to us. BLUE LINE Privacy and Cookie Policy